How we maximise your bookings and earnings

At Veeve, we know that successful short-term letting comes down to more than just offering a beautiful home — it’s about smart, strategic pricing too. That’s why we leave nothing to chance when it comes to setting rates for your property. Our goal is to secure you competitively priced bookings while optimising your occupancy and maximising your earnings.

To achieve this, we use a pricing tool which analyses real-time market data and adjusts your pricing daily based on a number of key factors, including:

Seasonality

Demand naturally fluctuates throughout the year. Our pricing reflects these changes, increasing rates during high-demand seasons — such as Christmas and May through September — and offering more attractive pricing during quieter periods to optimise occupancy, and therefore your overall annual return.

Competitive market analysis/supply

London’s short-let market is highly competitive and constantly evolving. Our pricing tool monitors similar properties in your area — those of comparable size, style, and quality — to ensure your property is neither overpriced nor undervalued. By staying aligned with local competition, we ensure your property remains desirable without sacrificing your earning potential.

Local events

Major events like concerts, festivals, and sporting occasions can significantly impact demand in specific areas. We capture these fluctuations in real time, allowing your property’s pricing to increase accordingly. Whether it’s Wimbledon or a Taylor Swift concert, you can be confident that your home is priced to capitalise on the moment.

Location

While properties in areas like Kensington and Chelsea may naturally command higher rates, it’s important to remember that properties in other parts of London still have strong earning potential. The city is full of diverse neighbourhoods with unique offerings, however guests will expect to pay slightly less in less central areas. Our dynamic pricing model ensures that properties in all areas are priced competitively based on local demand.

Why dynamic pricing benefits you

Dynamic pricing isn’t a buzzword — it’s a proven strategy that offers real advantages for our hosts:

Market-driven rates:
You don’t have to guess where to set your pricing. The system reacts to live market conditions, ensuring your rates are always in tune with real demand.

Increased occupancy:
During quieter times, slightly lower rates help attract bookings that might otherwise go to competing properties, keeping your calendar active and your income flowing.

Higher earnings during peak times:
When demand is high, so are your rates. Key periods and events trigger price increases, helping you make the most of every opportunity to earn more. It’s important to note, however, that prices will vary day-to-day and even during peak periods, if your home is not booked in advance, pricing will come down to attract a booking, (viewed as a ‘last minute’ booking.) As such it’s important to understand your pricing can go up and down at any point in the year and for peak pricing it’s key to add your availability in advance to secure the higher priced bookings, especially over the summer and at Christmas.

Keeping you in the loop

While our system runs in the background, our team also monitors your property’s pricing regularly to make sure everything stays on track. If you ever have questions or want more insight into how your property’s rates are set, your dedicated Account Manager is always here to help.

At Veeve, we are committed to ensuring your home is priced perfectly to succeed — balancing occupancy and revenue, so you can get the most from your short-term letting experience.

Thank you for trusting Veeve with your home!